Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see itits your customer base! But is it all of them? No definitely not. Then what the heck am I talking about?
You probably already have some great customers, probably not as many as you would like though. So how do you go about finding more of the kind of customers that make opening your doors worthwhile every day? The first step is to find out everything you can about the customers that you do have. Heres how to start:
1. Get Accurate Sales Numbers – How do you determine what a “good customer” is? More than likely it is a loyal customer who keeps coming back to spend money with your business. This is why the first step you take should be to determine how many sales each customer has and what total income each customer has provided you.
2. Decide What You Consider “Good” – Is your product or service a one shot deal? Or can your customers come back again and again? If they can come back,...
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