Finding A Local Florist – Sorting Out the Weeds of Deceptive Flower Shop Phone Listings
You want to send flowers to Aunt Sally in Newark or your sister Susan in San Antonio. You decide to look up a local florist there, hoping to get more personal service or even save a few bucks by avoiding the “middleman.” Normally, a simple call to directory information or an online search would be all it takes, but in the case of florists, the results could be deceiving.
Many of the online resources are overcrowded with national marketers and wire services rather than the real local florists you’re seeking. Some companies have built hundreds or even thousands of web pages referencing various cities across the country just to show up in so-called “local” searches across the country. Others are simply paying to be on top. This makes life difficult, as it is very hard to tell the difference between a genuine family flower shop and a national fictitious “florist” with local phone numbers which are actually forwarded out of state.
While these deceptive phone listings have officially been banned in many states as...
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