A keyword can be defined as a word or phrase that can be utilized in searching for a website. Keywords can be placed in titles, a body of text, online catalogs, abstracts, indexes, notes and subject headings. Using the right keywords is very important, and keyword optimization, if done correctly, will aid in driving traffic to your site. In order to know which keywords will be most effective for your site, there are a few things that need to be done:
Examine your websites first page; make sure that it contains a central theme.
Find the words or phrases that best describe the content on the websites first page.
Make a list of the aforementioned words and/or phrases.
Do not use highly popular keywords that are being used by a thousand other websites.
Figure out the popularity of the words you have chosen by utilizing a keyword directory or one of the many keyword suggestion tools.
You can now narrow your list down to just a few optimal words.
Use the above process for every one of your pages, and you will be able to more effectively optimize the power of your keywords. Remember that when you are determining what keywords will...