To produce thousands of copies of a fifteen page brochure at a rate of one page per minute with men working 24 hours a day would perhaps take over a week. But to produce the same quantity of brochures using your desktop printer would take over a decade! Clearly, desktop printing is not really an option in terms of cost, quality and speed. Hence, when you need large volumes of brochure or catalogs to be printed, it is perhaps a good idea to let the professional handle the job for you. There are, however, several things you need to consider in choosing the commercial printer for your particular print job.
Perhaps one of the things you need to consider is the kind of printing process used by the printer. Do they use offset printing or maybe digital technology? Is letterpress and screen printing also available? After you have decided on which printing process to use, you now have to determine which printer has the right equipment. Find out the number of colors they can handle, how long they can do the print job and what other equipment and services do they offer. Also, find out what kind of print job each printer specializes and what types of binding and folding equipments...
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