If you have a new experience everyday, you will lead a fulfilling life.
I had one during my summer holidays, when I went out fishing for mackerel. After the trip, I had an epiphany I felt I was now able to explain easily, in 5 steps, how small companies can effectively increase their business.
We start with an anecdote, which captures the essence of the 5 steps, and hopefully will help you land next years profitable catch.
The first thing that I noticed when I got onto the small boat at the harbour in Enniscrone, Co. Sligo, was the cleanliness and order of the boat. The skipper in charge had all of the rods, upright, with their lines neatly tucked away, in holders. The holders were made out of piping, about 30cm long, which had been welded to the side of the boat.
A simple, inexpensive aid had made me sit up and pay attention. This skipper thought about his customers, and this device left a strong impression. We then got a very short lecture on safety, checked we had our life jackets on, and off we went. About 12 of us!
Finding your target market
About 12 minutes later, the skipper stopped the boat, and told us we should find some...
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