In parts one and two we overviewed fishing for leads, then went into detail on baiting, presenting and setting your hook on new leads for your business.
Of course, the purpose of your lead generation is to sell a product, service, or opportunity. That’s your number one priority – to make contacts and turn them into customers.
You’ve gotta land that fish.
Now that you have set the hook with subscription confirmation and delivered the bait you promised on your lead capture page …
How do you get him in without snapping the line?
Well, you have to get your emails read – or all the previous effort is wasted.
Consider the subject of each email as a headline. If it’s not interesting enough to be opened you will probably lose your fish.
Keep your (head)line tight. Short and sweet, and usually presenting a benefit – a darn good reason to open the email.
If you don’t keep the line tight he will throw the hook – and throw your email in the trash.
Some fish fight harder than others. Many potential customers are quite defensive. Why should they trust you? They don’t...
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