In part one we skimmed over the basics of fishing for leads, and turning them into customers. Now let’s break that down and get into a little more detail.
Bait & Presentation
Traffic isn’t all that easy to get. You will have to either pay for, or work hard for traffic to your website. You don’t want to waste it, do you? Of course not.
When a visitor hits your page, you don’t want him to just look around and swim away, right? No. You want him to buy. However, that doesn’t happen often enough on just one visit. So, you need a way to stay in touch with your visitor so you can pull them back from time to time. Getting him to opt in to your mailing list is a great way to keep in touch.
But how do you get someone to give up their contact information to you when they don’t yet know and trust you?
Well, while your visitor is at your site… while the fish is in your pond – offer the right bait.
What type of fish are you after? …and what do they eat?
You know your niche better than I do.
What are YOUR visitors interested in?
What are their biggest problems?
What...
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