Consumers are the life line of any successful business and you can learn a great deal of information from them. If you want to find out how good or bad your business is call the customers and ask them. They will give you straight answers and you can modify your approach if there are areas where you are failing to meet their needs.
They will appreciate the fact that you are interested in what they have to say, not just taking their money and then tossing them aside. Without really doing much of anything you have just made the bond between you and the customer stronger. Loyal customers will come back to make future purchases as well as refer others to you.
The fact that conducting customer phone surveys leads to retaining those relationships means that you arent going to have to work as hard in the future with marketing to have a successful business. It is harder to continually find new customers out there in the market so focus a great deal of your attention on those you already have. You want them to be repeat customers for life once they make an initial purchase from you.
Consumer trends never stay the same for very long so business owners are always...
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