Attending an exhibition is still one of the best ways to get in front of thousands of potential customers in one go. Whilst your internet site might be accessible by people the world over, an exhibition is only attended by people who are interested in your sector and its an ideal opportunity to make your presence known.
1. Choose your space well
If you leave it too late, all the best stand space has already gone. Book early and you can have your pick of the best spots directly opposite the entrance; unmissable from the bar or caf; a corner stand or a stand at the top of the stairs. These are all great places for your company to be, so the earlier you book, the better your chances of getting a top spot.
2. Think about design
Your stand needs to be eye-catching, so think about what distinguishes you from the opposition and use it to attract attention. From bright colours to unusual photography, there are lots of ways you can stand out from the crowd. Enlist the help of your designer to make sure that you do.
3. Clever marketing
Exhibitions are full of giveaways and we know that most of it goes in the bin when delegates get back to their...
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