Creative ideas are what turn ordinary companies into market leaders. These companies see the end result first and then build a path to achieve those results.
A safety zone needs to be established. Often, failure is punished but success is not rewarded. We must remember that failure is the second cousin to success. We learn from our mistakes.
Creativity and innovation are key elements that propel businesses to the top. Without either, your company comes in second at best, and no one remembers No. 2. While being No. 1 certainly doesn’t guarantee continued success, it is definitely better than being forgotten.
Here are some ways to keep your company at the top:
* Foster a business climate that’s open to innovation and creativity. Innovation is the ability to come up with ideas and solutions to pressing problems. It is the process of producing something that has value and did not exist before. Creativity is the ability to take that new idea and make it valuable in your customers’ eyes. Realize that every problem has a solution, although the solution may not be in plain sight.
* Become No. 1 with your clients. The more...
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