Whether you are promoting an event, advertising a product or service, at one point you are might probably be tempted to advertise with the use of flyers.
Flyers are handy. You can mail it, leave it or hand it out. In addition it is the easiest to make and produce. It is also the most affordable marketing tool. Nonetheless, these features did not make it a lesser marketing tool.
How do you secure its effectiveness? Well, there are two points to consider – the artistic and the technical side.
First things first, let us tackle about the artistic side of it. The first step is to formulate a creative concept – a concept that will both catch the eye and the heart. You can use photographs to tell a story and sell your ads. Make sure that your concept is eye-catching that the moment an individual stare at it, he will surely grab it. Establish a center-attention. Choose the most important image or phrase to put emphasis to. You can play with the size, density, brightness and position in order to give it the right prominence. Bear in mind that you only have limited space. Moreover, use images that can say what the words cant at the given...
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