Homebuyers are using the Internet as their primary means to search for homes. How have real estate agents responded? By providing low quality photography of the houses they are selling. Wrong! Realtors still don’t seem to understand that marketing a home properly always includes first rate photography. High quality digital photography should be a major component of every real estate agents marketing efforts. An agents goal in photo marketing is to provide a quality collection of photos showing home exteriors and interiors for both buyers and sellers. These photos are used for listing presentations, flyers, emails, multiple listing services and agent web sites.
There are many excellent cameras on the market. It’s important to choose one that takes quality photos in almost any kind of interior lighting. Visit a quality photography store and talk with a knowledgeable salesperson. At a minimum, the camera must take wide-angle photos and work with an external flash or “slave flash.” Another useful accessory is an easily adjusted tripod.
Once you have purchased your camera, here are a few simple tips to get you started:
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