I have witnessed a couple of discussions recently, amongst internet marketers, that made me recall the real world of offline marketing and how it relates to the world of the internet as it presently stands. Both discussions revolved around Google, which is not unusual; and both led me to believe that many online money seekers, who regard themselves as internet marketers, are a long way from understanding what marketing really is.
As is often the case, there were those who saw Google as a great ogre out to stop them making a living, and these people were the ones stimulating a discussion on Google Adsense.
Google Adsense Who Is The Customer here?
As far as online advertising goes, Google is a market leader, and deservedly so. Their pioneering approach has always been well ahead of the opposition, although others are trying hard to catch up. However, they have a dual role, as reflected by two products, Adsense and Adwords.
For the purpose of this discussion, I will concentrate on Adsense, as this was where many online marketers seem to get confused. For those who do not know about Adsense, this is a partnership product of Google, through which Google...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
