Format And Function: Tips On How To Write A Sales Letter
At one time during your marketing career, you may have been tasked to write a sales letter. You might have thought it unnecessary, even useless. After all, a little email will usually do the trick in convincing potential buyers to get your goods, right? And if you cant write to them, you can always run over to their houses and offices, bring in the oh-so-presentable you, and blab away about why your service is the best in the West, right?
Sadly, letter writing is never out of fashion, and your instinct are just plain wrong. You will need to write a sales letter to get to ask many people as possible. You will need to write a sales letter to get that housewife to buy your set of plastic cutlery, or that football coach to buy custom-made towels for his team, or that CEO to grab that hotel membership to his favorite five-star resort. Respect and formality are still in.
A good sales letter needs to be terse, brief, succinct, but full of information about the product or service that you are selling. Many good sales letters take no more than a page or a page and a half to tell their story: within the first...
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