Forums are the quintessential meeting place for personal networking because there is an unusual balance of comradery and friction that can make it an interesting and entertaining place to connect.
As a business owner you have the ability to empower your customers with the tools needed to network when you provide a forum and the forum is primarily for their benefit, not yours. Thats not to say customers will make a mad dash to use the forum, but once the ice is broken you are allowing your customers to do what you are attempting to do form connections and gain third party opinions.
We live in a world that is somewhat bent on disconnection. There was a time when some believed that by the 21st century we would be experiencing 20 hour workweeks. Why? Because technology would be so advanced that we wouldnt have to work as hard.
I dont know about you, but Im working much harder than I was twenty years ago and sometimes I wonder if I have twenty hours a week to myself. Why? Because the technology sector has been able to conform to the potent need we have to connect with others and we are using the computer more than ever to connect.
Where once motorists...