From the traditional point of view, cold calling conversations should constantly lead towards making a sale. Weve been given only one path to follow, and thats getting a “yes.”
This is why our language and energy feels stilted. We arent being genuine, and we arent inviting the other person to tell us the truth about where they stand.
Here are four powerful reasons to relax and stop trying to force cold calls into sales:
1. When were carrying “forward energy momentum,” others feel pressured
Most cold calls break down the moment potential clients feel a lot of “forward energy momentum.” Thats because it brings a feeling of being pressured. Noone likes to feel even a little manipulated, and thats what pressure is all about.
Sales pressure is a mighty saboteur that comes in all shapes, sizes, and flavors. Making any cold call with the anticipation of a sale puts the whole conversation under pressure. This doesnt normally create good outcomes. It triggers resistance and tension.
2. Anticipation of a sale blocks the flow of normal conversation
Most of us truly believe that our product or service...
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