How many times has bad advice gotten you into trouble? Yeah, everybody’s saying and doing it, so you jump on the band wagon… and guess what… you get the same results as they get. Maybe it’s a comfort to know that you’re not the only one who played the part of the fool, but when it comes to marketing…you may not have enough leeway to count the loss and go on.
Yeah, there sure are a LOT of ideas out there about what will and what won’t skyrocket sales numbers and profit margins! And to be truthful, a lot of those ideas are just a bunch of bunk. Yep, you’ve got to be on your toes and know the truth about marketing tales. Here are a few of the lines of misinformation that you’ve probably heard before…
You’ve Got To Have The Cheapest Prices In Town To Be Competitive
Let me ask you this…Do you always buy the cheapest product on the shelf, or always shop at the store that has the lowest prices? No, I don’t either. What you and I know that these people don’t is, that value counts for a lot. Oh yeah, sure… there are a few people out there who only buy the cheapest...
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