Every business man and woman has a company in mind that symbolizes successful business to them. For me, its Microsoft and Bill Gates. I know that not everyone likes Microsoft, but hey I remember the virtual Stone Age that ruled in the world before Windows!
Microsoft has literally impacted the entire worlds lifestyles and economies. That spells S-U-C-C-E-S-S to me. Maybe thats why I was so shocked to find out that this Super Company was losing money on one of its newest and high-demand products.
The very idea had me scratching my head. Microsoft and profit losses go together about like boxing gloves and fine china. When I think of the computer giant, I automatically associate it with big bucks and success. It caught me by surprise to find out that the Xbox 360 has cost Microsoft millions of dollars!
Why would this globally recognized business be willing to lose millions of dollars on just one product? Its a simple idea known as market dominance, and theyre interested in being king in a brand new market of video game consoles.
Market dominance works like a word association game. For example, I say department store. What pops into your mind? ...
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