Four Ways To Make Money From Your Ecommerce Website

There are four basic ways to make money from your web site. You can sell products and services. You can sell subscriptions or memberships. You can make money from advertising. And you can use your site to generate referrals and commissions.

Most businesses only use one or maybe two of the four. You can increase your direct revenue and your opportunities for cross-promotion if you consider them all.

Here’s a review of what you need for each. In every case you want to deliver what your customers expect and automate as much of the process as possible.

You can make money on your site by selling things. You can sell products or services, but to make money you have to make sure you have mastered the details.

No matter what you’re selling you’ll need a good shopping cart. Online shoppers expect to be able to pay with credit cards and with PayPal and complete transactions online. Your shopping cart should calculate shipping charges and sales tax automatically.

If you’re selling physical products, make sure you’ve worked out all the fulfillment details. Make sure that you have a shipping and inventory system that will...