The most powerful concept in persuasion is framing. When we look at the overall, big picture we can see most everything we do and say as a frame. When I suggest examples based on religion and politics, I’m not (NOT!!) endorsing one side or another. I’m simply showing where our blind spots exist, where we have holes in our arguments. if you have a belief that you fervently or fanatically believe in, you might just be blind to the other side of the issue.
When we talk about the pro-life/pro-choice debate, the other side, no matter which side you’re on, is absolutely wrong. No ifs, ands, or buts. The other side is NEVER going to accept your point of view. It’s just not an option. There are some that are so certain that this is not a “choice” but murder. Others believe it’s not a frame at all, but an elimination of a woman’s choice to have freedom over her body. There is no in between, no gray area for either side.
I have absolutely no interest in changing your deeply held beliefs, but my goal is to simply point out that all of these beliefs, ultimately, are different frames.
The ability to reframe is to tell our...
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