Every Franchise Opportunity comes with an Operators manual. This is the cornerstone of every franchise business. A well written and properly set out manual can easily make the difference between having a successful franchisee or a failure. Many franchisors do not dedicate as much time and effort in their operators manual as they should.
I believe that a franchise business operators manual has to have the following:
Detailed instructions on how to run and manage the business properly. Most franchisees do not come from business backgrounds and therefore need taught the basic skills of how to manage a business during their training programme. These guidelines should be laid down neatly and concisely in the operators manual.
Every aspect of running a business should be covered and zero assumptions should be made of the franchisees existing knowledge. This might make the manual bulky but it is definitely the right way to go. The franchisees will come to regard the operators manual as his bible and if the franchisor has covered every aspect of running the business then this is more likely to lead to successful franchisees.
As the franchise network grows...
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