Do you wish to franchise your existing business opportunity? There are practical steps that need to be taken to start the process of evaluating your business to see if it would be possible to franchise. Once you have decided on the franchising route then a clear plan of action is required.
Analyse the unique selling point of your opportunity. What makes your business different and better than the competitors? Why would people buy into your concept and what are the key features of your business? If you can readily identify your USPs then you can move to the next step.
The second step is to make that you have full protection over your name, logos, designs and systems. An expert in trade mark protection can help here. This is essential for any potential franchisees who will not want to risk their hard earned money backing a business which has not yet got full trade mark protection.
The third step is to learn all about the franchise industry and how it operates in your country and in your business category. This part is easy as there are so many websites that can provide you with valuable information about franchising.
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