If the thought of a book on economics is about as exciting as watching your toenails grow, or you are under-whelmed with statistics and number crunching theory, then the bestselling book Freakonomics : A Rogue Economist Explores the Hidden Side of Everything just might be the book to make you wake up without that extra cup of Starbucks’ best. Actually, Freakonomics is an engaging read because it seems to be more about sociology and psychology than boring numerical analysis. With its well-paced and easy reading style, this book shows how the resulting correlation and causality of data impacts our lives and definitely makes us think differently about facts and figures. The authors, Steven Levitt and Stephen Dubner, contend, "What this book is about is stripping a layer or two from modern life and seeing what is happening underneath," exposing why conventional wisdom is so often wrong. In effect, there are real tangible benefits in thinking laterally. To be sure, their seemingly off-the-wall comparisons are definitely attention grabbers. Who would have ever thought to make the unlikely comparison of teachers and sumo wrestlers to show that economics...
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