In the old days when the connectivity with the flights to various destinations was still evolving the flight operating companies had a snooty approach to the customer. But the things have now undergone total transformation. Now with multitude of airlines vying for the attention of the customers, the customer has become the king. The king is being pampered with the frequent flier credit cards; more you fly more rewards you get. The concept has its genesis in building up a loyal customer base for the frequent fliers. There is a very fundamental difference between a journey by the train and that by the rail.
In case of plane, once it has taken off, the seat which is vacant cannot be filled, but not so with the train. Therefore, to fill up as many seats as possible some kinds of incentives have to be given, and these incentives were in the form of frequent flier credit cards. The frequent flier credit cards are a form of co-branded cards, which are issued by the airlines, the concerned bank that is issuing the card and one of the card institutes like Visa or Master. The objective is to develop a band of loyal fliers, more so the fliers who make more than five-six trips on a...
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