Imagine your online business is getting one thousand orders in a month. I know, its a good problem to have. It means that you are doing a good job selling, and now its time to fulfill the orders. Doing a great job at selling is not enough to make a business a real success. If you are failing at fulfillment, all the sales in the world will not be able to save your business.
The key to fulfillment is communication. Your customers have to be informed about the time it takes to ship an order; about the time it takes to deliver their order. Your fulfillment details should be posted on your website close to your shipping policy.
Once your customer has placed her order, she wants to know how soon she can expect it. Clearly post your order processing time during the checkout process. The promise of quick fulfillment might help you close more sales.
If you are a sales oriented person, fulfillment might not be the highest priority process on your list. It is quite possible to destroy a business with lots of sales and poor fulfillment. During the early years of e-commerce, poor fulfillment has ruined many businesses.
Online order tracking should be part of your...
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