The Dove marketing campaign called Real Beauty is an inspiring message to all women to love the beauty of their natural curve and figure. It is a campaign like no other before it in the sense that it uses real women. Dove held a casting call for women of all shapes, sizes, and colors to find proper representatives of Real Beauty. They needed to select a number of real women to be the models for their soap, hair, and skin products. The women range from short skinny flat-chest women to tall shapely women with thick thighs. The efforts of the campaign are to get women of all walks of life to see and value their real beauty and not strive for some unobtainable structure which years of advertisement and pressure of society has brain washed women to achieve. This revolutionary move in advertisement has struck a chord with women everywhere and is incredibly effective.
Let’s remember that Dove sells soap, conditioner, and lotions. Dove encouragement to appreciate your real beauty steals sales from women who would cover up blemishes with make up to buy Dove facial soaps and moisturizers. Women who would burn their hair in salons with highlights and chemicals are now...
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