By now most of us have tried just about every advertising method available. From ads on Google to website banners. And even though you may have found an advertising method that works, you’re probably still looking for more.
I’m often surprised by how many home-based business owners and opportunity seekers have never thought of advertising in magazines. Magazines are the original targeted media. While TV shows and newspapers may try to appeal to a very wide audience featuring many different kinds of people, magazines have always focused their efforts on a tightly defined audience.
For example, look through the magazine rack the next time you’re at the grocery store and you will see dozens of different magazines focusing on everything from cars, fishing, crafts, home decorating, relationships, and business. All these magazines cater to a different audience with different tastes and buying habits.
By choosing magazines that focus on your best potential customers, you almost guarantee your ads will be successful. It’s an old rule in marketing that getting your ad in a magazine that intensely appeals to your best customers will get you...
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