How can you get your story picked up by the media? The best answers to that question come from the producers, editors and journalists who decide which stories get coverage. Here are some of the best tips I have gotten from these experts.
Be familiar with the show/publication. Your pitch should be about how your story will work for them. Don’t do a general pitch (“A story about dog training.”) but suggest the segment the story would be right for, or what makes it right for them.
Don’t take “no” personally. It may be that they have just done a similar story, or they can’t fit it in, or it just isn’t right for them. If you speak with someone, ask if they can suggest another show or publication where the story might work.
If at first you don’t succeed, pitch again. But wait at least a month or two, and come back with a different angle, not exactly the same idea that got turned down.
Many now prefer e-mail pitches to fax. It is fast to review, and can be easily forwarded to several others. Faxes often pile up unread, but e-mail gets read.
Keep your e-mail short and to the point. DO NOT send any...
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