Most folks are admittedly not ready to do their own SEO. People would rather focus on spicing up a sites topics and reviews or appearance, than learning the tricky tools of SEO. The good thing however is that you can hire someone else to do it, but be on the lookout for scam artists and sub-par SEO experts.
The art of SEO is basically an open and shut case, either it achieves pre-set objectives or it does not.
If it does not, the SEO process has failed. If it works, the optimization method has worked. The objectives could, and probably would involve achieving certain ranking positions on a particular search engine in a stated time. Achieving this may sound easy, however one needs to consider the environment in which SEO professionals work, and that is the search engines.
SEO and Search Engines
Search engines at present are a lucrative billion-dollar business. With over an estimated billion searches made every day using the search engines, search engines take their roles very seriously. The main reason why users come is to search and attain relevant results, and each of the major search engines long for a bigger slice of the growing market, which means...
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