There are 22 million owners of portable mp3 players in 2005. 29% of them have tried downloading and listening to podcasts at one point in time. Were talking about 6,380,000 people who have been exposed to podcasts during a period when podcasting was just in its infancy.
These statistics alone will show you the vast potentials that can be found with the podcasting medium. As an online marketer, youll be able to reach a lot of people with downloadable podcasts. Not only this, but podcasting offers a slew of benefits that can only gain momentum in the coming months:
People respond more to what they could hear rather than what they simply read.
Podcasts offer a more exciting experience compared to conventional written works.
Podcasts will attract prospects that you will normally fail to tap.
Podcasts offer you more leeway in delivering your business message.
Podcasts would give your business an instant boost in credibility, as people will get to listen to a real voice instead of having to read mere words.
The problem that many Internet marketers face when it comes to the prospect of creating podcasts is the seeming difficulty...
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