Surveys show that 85% of success in life relates to your communication, human relations skills, and “emotional intelligence.
Joe Batten, an American motivational speaker said: “Before you tell, ask; before you talk, listen; after you listen, relate; and always show that you care. When you can translate care, people will want to do business with you and details will not get in the way.”
From a business viewpoint you also have to build relationships and get customers to trust you. To do that you have to:
1. Be Reliable
Do what you say you’re going to do.
Do it when you say you’re going to do it.
Do it right the first time.
Get it done on time.
Under promise and over deliver.
2. Be Responsive
Be available
Be accessible
Be willing
Be helpful
Be informative
3. Solve problems
Solve customers unique problems and they will continue to be your customer. Put yourself in the customer’s shoes and feel what they feel.
Does this mean that all your marketing and advertising needs to be touchy feely?
No. You can still create calls to action...
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