Gift baskets in the middle of no-holiday month are not uncommon these days especially with the business community recognizing the potential gift baskets have to impress clients or prospective suppliers. According to statistics, gift basket sales have increased in recent years even during months that are considered off-season. It is also becoming a very popular gift of choice in the corporate setting. This gave rise to the concept of business gift baskets.
With the realization that it is necessary for business survival, companies took extra steps to cultivate relationships with business partners, clients, suppliers, and employees. They realized that taking care of these professional relationships is essential to develop loyalty. And nothing says “I’m glad to be your partner” or “It’s a pleasure to do business with you” than gift baskets sent right after closing deals. It is also to the givers’ advantage if the gift baskets mirror the interests of the recipients. This shows that the giver is really interested and keen to develop professional relationship with the receiver. For example, send your new business partner a chocolate...
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