Finding the right gift for that special somebody has always been of great importance. They might say that its the thought that counts, but the thoughtfulness invested in any gift should go deeper than simply picking something up at random. While your mother might love flowers, theres little point in purchasing a bunch for your girlfriend who is allergic a gift doesnt have to be precisely what your loved one wanted to be genuinely appreciated, but it should represent something they can use, and some understanding of what they love to do.
For this reason it might be argued that gift cards are simply an impersonal approach, bought to make the gift givers life easier rather than displaying any special thought or message to the recipient. And while there is a great thrill to be found in receiving the very gift you have talked about non-stop for weeks, or something purchased by the sensitive soul who intuited a gift that you hadnt even realised you needed yet, a gift card is a genuinely thoughtful gift, allowing the recipient to purchase exactly what it is they really need.
How many of us have received gifts that ended up unused, unloved? Even with the best will in...