Giving Your Customers What They Want: Increase Revenues Through Product Recommendations
Right This Way, Please
When youre sandal shopping at your favorite Shoe Emporium, you may be drawn to the boot display across the aisle. Although you didnt come in looking for boots, you find yourself checking out with both beach sandals and ankle boots. This is the concept behind using product recommendations on your website: youre leading visitors step by step through your store. Your goal is to sell them the product they initially came to you for, but also to strategically direct their shopping session to sell them additional items.
Whats the Advantage?
Why should you, as a retailer, be making product recommendations? Several reasons:
You increase online sales. You gain cross-selling and up-selling opportunities.
Understanding what your customers want and predicting their behavior allows you to tailor your suggestions, and match them with products that theyre likely to buy.
Bring traffic to under populated areas of your website.
Gain exposure for your overall product catalog, and move products that were previously low in...
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