Haven’t you heard that word of mouth marketing methods work? In fact, according to research, well over 75% of the most effective methods of marketers actually use word
of mouth marketing, which, for the purposes of this article I shall refer to as WOM.
So, you want to start a WOM campaign. The first thing you need to do is to have a goal for your WOM campaign. I can immediately think of a few reasons why you might
want to do this:
#1 – Generate leads. This is probably easy to do if you have a few bonus products in hand. Giving free things away to people definitely will encourage them to think of a few people whom you can can refer to you for the same thing.
All you need to do is get an autoresponder message set up so that they can forward you the email addresses of the people they’d like you to contact.
#2 – Generate affiliates. Okay, this one is a little easier, but you will have to educate the affiliates you build. WOM for affiliate marketing is great because now
you have an army of people who are incentivized to market on your behalf.
#3 – Convert into sales. For this to happen, you definitely...
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