It may be the most lucrative job and business right now – trying to write ads from scratch that would make your audience to sit up and take attention. And it is actually not impossible. But it sure feels like it most of the time.
So whats the big secret from those who can do it? Its all in the steps you make. To write effective copy, whether its for your full color brochures and marketing brochures and color postcards, the big secret is to do it one step at a time.
Step 1: Questions first; answers later when youre writing your sales copy.
You need to ask yourself four questions before you could go on with your sales ad copy: who are your target audience? How can you confirm your information? What will make them ignore your call? What is your call to action and your promise?
When youre ready with your answers, then start writing your ad.
Step 2: Make a list of all your products features and check them twice. The more features you have, the better you can describe fully your products best qualities.
Step 3: Also make a list of the benefits for every feature try to come up with as many benefits as you can.
Step 4: Its all in...