Google Adsense – An Introduction To Earning Via Contextual Advertising

Google Adsense – An Introduction To Earning Via Contextual Advertising

Google Adsense is a highly popular method of contextual advertising. With Adsense, website owners can display text or image ads that are closely targeted to their site content. The site owner gets paid each time a visitor clicks on any Adsense advert displayed on the website. The amount that is paid per click depends on what the advertiser is willing to pay per click (minus Googles commission). The Adsense publishers commission can be just a few cents or several dollars per click. There are certain keywords available where advertisers pay over $100 for a single click.

This matching of content to ads is done automatically by Google, so for example, a website that has content about travel to the Maldives will bring up adverts about holidays in the Maldives such as flights, resorts and other travel/holiday advert displays. The website owner benefits because they do not need to do anything aside from insert some simple code onto their site.

Google Adsense is closely related to Adwords. If you have searched through the Google search engine you have probably seen the sponsored ads that...

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