When you take into consideration the fact that 95 percent of all searches done on the internet are performed solely on the top ten search engines, and that Google is at the very top of that list with over 70%, you can understand why advertising on Google might be a very important step forward for your online business!
Essentially, you will sign up for an account on Google AdWords and then select keywords that are related to your business. When those key words are used in a search, a small link to your site will appear on the search page. With Google AdWords, you are only paying for results. As with any pay per click program, you will only pay Google when someone clicks the ad that will take them to your site. You can also set up a budget for yourself. As there is no minimum, you can set yourself up with a budget that is as low as you need to. Your ad will only appear as long as that budget has not been fulfilled.
One of the most attractive aspects of Google AdWords is the fact that you have instant reporting on your visits and traffic. Google offers you excellent reporting on how much traffic is coming to your site through the AdWords; you will be able to see if a...
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