– Mention the keyword in the headline.
Internet users will notice the keyword in your ad. So its critical to import your primary keyword in Adwords Ad headline. After all, your Ad has only few seconds to grab the users attention.
– Use questions in your Headline. They are more noticeable.
For example: Need refinance?
– You can also tell stories. For instance I lost 68 pounds.
Avoid clichs and exaggeration like the best product in the world. Google will reject them. Also you will not be allowed to capitalize your text but you can capitalize every first letter of your word. Example: Natural Weight Loss
– Analyze your product. In order to write profitable ads you must know your products features and the benefits it will provide to the customer. Analyze them and mark them carefully.
– Benefits not features. It may sound common but you must avoid it at all costs. Displaying features will lead to unsuccessful campaigns and the cost will rise. You should always display benefits. Potential customers care about benefits and not technical jargon of any kind.
– Being Specific. Instead of writing...
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