We all know that Google is the dominant search engine, and controls a large percentage of online advertising. But many of us — even regular Google users — are not aware of some of Google’s other services. Most of them are presented as new ways of listing and categorizing the universe.
However, consistent with Google’s new status as a profit-first public corporation, what lies at the root of most of Google’s expanding ventures is the need to become less dependent on context-based advertising revenue. In other words, the people at Google are desparately looking for new ways of making money.
**Froogle still looking for a mission in life
Google’s product search and comparison tool called Froogle, was launched in December 2002. It was developed in an attempt to cash in on the obvious market for online shopping that major sites like eBay and Amazon had so successfully exploited.
Unlike alternatives like eBay, Froogle lists products for free, and it has no integrated purchase capability. You just look for products by product name or description and are presented with a list of products with links to sites where they are...
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