If your sales depend only on Google traffic and Google adsense or adwords then you could be in for a big dissapointment. Constant search engine rankings can make or break you. I know. I’ve been there. Riding high on Google rankings then dropping like a 2 ton rock in the Altlantic ocean.
Do NOT put all your eggs in one basket. There are several other ways to drive traffic to your site and depending on just one, like Google, is just plain bad marketing efforts.
Yahoo, Yahoo’s YPN, and other search engines along with pay-per-click programs can bring you extra traffic and maybe even more sales.
I currently have Google Adsense and Yahoo’s YPN ads on my site and I can tell you right now that Yahoo’s YPN is paying me THREE times the amount that Adsense is paying. Why? Not sure, because both ads are featured on the same based keywords. I divided pages up equally between Adsense ads and YPN ads and Yahoo is the “bigger Daddy”.
“He who only puts one iron in the fire will not set the world alight”
Distribute your advertising in several different ways. Test, test, then test again. Optimize your pages for...
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