The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:
A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data.
The patent application sheds significant light for those pursuing search engine optimization with Google. Patent applications can be difficult to understand, so following are highlights for those that don’t speak lawyer.
Googles Link Evaluation
It is well known that Google uses links as a significant ranking element. Although the patent application doesnt dispute the value of linking, it does highlight the best method for pursuing a linking strategy. Simply put, consistently adding links will have a much better effect than adding links in bunches.
Google notes in the patent application that it looks at links from a historical perspective. The search engine notes the discovery date of links, the life span of the link and the speed at which a new web site...