Google Proof Your Business From Updates

| Total Words: 742

With the relative chaos that surrounded Googles last major search engine algorithm update (Big Daddy) now on the ebb, there is now time to reflect but not a lot of time. Google will continue to update its search engine algorithms, and sometimes in essential, infrastructural ways, as they seek to improve the quality of searches. Indeed, in all the fuss over Big Daddy the fact that the Jagger update (which temporarily gave msn.com a page rank of 2) preceded it by only two months. While this development is, of course, good in the sense that all who use the machine will have a better machine with which to search, it is a turbulent environment that can materially impact our online businesses your business.

Operations that depend on Page Rank and that have spent the time and resources to cultivate a high one need some assurance that their work wont be wiped out in a blink. What it requires are a few tactics to improve your chances for surviving Google updates. Here are a couple of tips farmed from several blogs and bulletin boards throughout the web. Essentially what the discussion boils down to is a concern over function.

Google wants to present high quality web sites...

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