Search engine optimisation or optimization (with a z or is that zee if your from across the pond) techniques are constantly evolving. This evolution is in response to the evolution of search engines such as Google, Yahoo and MSN. Google in particular has come to be seen as the most sophisticated and advanced search engine as it is armed with an array of anti-spam technology.
Googles increasing use of anti-spam features has meant that optimising websites for Google has become much harder and its now not just a case of opening your websites source files in notepad, adding some keywords into your various HTML tags, uploading your files and waiting for the results. In fact in my opinion and Im sure others will agree with me, this type of optimisation, commonly referred to as onpage optimisation will only ever be 20% effective at achieving rankings for any keywords which are even mildly competitive. Those of us who aced maths in school will know this leaves us with 80% unaccounted for.
This 80% corresponds to offpage optimization. Offpage optimization is all to do with the amount of links pointing to your site and its pages, the actual linking text (anchor text) of...
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