“What’s your main purpose for sending a gift?” is probably the central question when deciding on what items to send away.
Well, you must realize that giving corporate gifts are not purely out of altruistic reasons. This act has tinges of marketing goals and should be well thought of since any mistake done can largely affect the customer relationship.
Like in all marketing tactics, one has to take into account the balancing between several factors including the costs of the corporate gift, the main purposes and the probable benefits including the possible adverse feedback of the recipient in case of wrong choice of items.
One main point of consideration is the appropriateness of the gift. For one, the budget must suit the items to be chosen. The very thing you must be thinking about is if the corporate gift would meet both your objectives and in turn drive a smooth relationship between you and your recipients. This of course does not mean to say that you always have to put business in your mind even in giving gifts away. Instead, you must earn to maximize the benefits and the investments you gave.
Depending on several factors, your...
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