Greater Conversion — Three Things Everyone Should Do to Get More Sales
Many more people want to buy your product or service, but they dont end up doing it! Thats because many companies are stuck in the print marketing mindset, and dont realize that there are a couple simple things that they can do online to increase their conversion rates. In this article, Ill outline three easy to implement changes that will take those extra sales right to the bank!
1) Product / Service Image Size
Chances are youve got images that represent or depict your product or service — thats a common sense way to add familiarity to what you have or do! An eye tracking study has shown that small images are oftentimes overlooked and that medium sized images (210×230 pixels) provide near a 150% increase in the amount of time spent looking at the image. The same study has shown that people tend to focus their attention on photographs that contain a human face. Medium sized pictures with faces in them retain interest longer!
2) Linking Images
The same study showed that people click on pictures, even when there is no indication that the...