One thing you need to remember when you have an internet-based business is that the customers you are trying to reach are also on the internet and you will need to know a little about internet marketing in order to tap into that market. Yes, off line advertising can induce new visitors to your website, but not nearly as efficiently as internet marketing.
Internet marketing is still growing as people learn how to entice customers to part with not only their money, but also personal and financial information, based on something they read on the internet. Regardless how useful the product or service you are offering may be to them, if you do not communicate that usefulness effectively, they will hit the close icon and be gone.
Internet marketing is more than jus an ad on the internet. It is more than a high ranking on search engines. It is a combination of factors that will bring legitimate traffic to your website on a regular basis. Simply popping up on a search engine does not automatically translate in to traffic and increased sales. You have to have your name on the search engines for relevant searches.
Rarely will internet visitors enter a single word...
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