The leisure business is facing difficult times as members cancel their subscription and are not replaced by the same number of new fitness enthusiasts. A survey by Deloitte in 2006 found that numbers of members fell across the board by close to 55,000. I expect this decline to continue in 2007.
Health clubs have now changed forever. Existing members demand clean modern equipment, swimming pool and sauna / steam room. Even the name “Gymnasium” is hardly ever used now with the modern clubs calling themselves fitness centres.
No longer are the smaller establishments viable as they compete head on with modern chains. In the seventies many smaller establishments were making decent profits but nowadays do not even think about opening your own gym unless you have a million in your account and a friendly bank manager!
Most clubs are now open from 7:00a.m till at least 9:00p.m seven days a week and almost 365 days a year. This means that staffing costs are high and therefore only larger fitness centres can possibly ever make money.
Salaries for qualified fitness instructors can vary between $20,000 to a high of $40,000 per year. At any one time...
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