Have you read the statistics on Baby Boomers?
I’ll highlight a few for you.
About 78 million were born during the post-war boom years of 1946 – 1964.
They total one -third of the adult population.
The 50 to 65 age group is exploding in growth.
The oldest boomers turned 60 in 2006 and more than 10,000 turn 50 each day.
Boomers control some 70 percent of all U.S. assets.
Do you think they would be a good group to market to? I think the answer is an obvious yes.
But why, let’s look closer.
They have money and they spend it.
In general as theses folks aged they have accumulated more wealth. They have received more paychecks, paid down or off their mortgages. Reduced debt. They are retiring and are looking to enjoy the rest of their lives with the money that they have saved or are receiving from their pensions.
They are ready to live their Hundred-Fold-Lives.
Baby Boomers don’t want to be old. They don’t want to act, feel or look old. They don’t perceive themselves as old or ageing.
What can your home business sell Boomers?
They like to travel. An...
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