Is your business steadily growing or is it slowly falling apart? Are profits less than last year or the year before that?
Is the market for your services still out there? Are you not getting the business like you did before? Maybe it is time for a change or just some revamping what you already have.
Check out the basics and see if they can be improved. Is your web site and/or brochure colorful and interesting?
Do they focus on your business and it’s services? That’s okay, But does it really provide an understanding of a client’s concerns or issues? Try reading them as a future client, instead of a business owner.
Would you use this business based on the brochure or website? Another area to examine is your marketing team. Do they explain your services in depth? Keep your training fresh and relevant to new or updated products.
Are you matching you competitors? Shop you competitors regularly. Are they “cold” calling new prospects each month? Do they continue to follow up with them on a regular basis? Are they explaining the uniqueness of your company?
Making sure you are focusing on solving the client’s...
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